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The Phoenix Of Sports Cars: The Rise, Fall & Rise Again of the 4th Generation Toyota Supra

The Toyota Supra is often credited for introducing iconic staples that eventually found their way into the designs for American Sports Cars. First built in 1978, the Toyota Supra (otherwise referred to then as the Toyota Celica XX or the Toyota Celica Supra) was an economical luxury car brand from Japan that maintained the look of famous 1960s American muscle cars (such as the Mustang) while running on what would be deemed as some of the best engines of its time.  

Many innovations that the Supra brought to the table were ahead of its time, such as its sleek design, aerodynamic brakes, tight steering, and legendary, high-horsepower engine. As such, even though it hasn’t been on the market for quite some time, it has found its way into the mainstream, thanks to films such as The Fast and the Furious and video games such as Tokyo Xtreme Racer.

Due to the efficiencies of the engine, the Toyota Supra’s main draw is all the power of a sports car, combined with luxury that’s only half the price of a Porsche or Ferrari. But what good is seeing these cars without being able to purchase one yourself? 

Is the legacy that is the Toyota Supra strong enough to warrant its rumored comeback next year? Let’s explore what this iconic car is all about.

Legacy of the Toyota Supra: Luxury and Power at a Reasonable Price 

During the 1970’s, as suburban living rose, Americans craved more power and speed in their cars. However, high-end car sales were low because the average consumer couldn't afford it. Toyota noticed this market trend and wanted to create their very own sports car. They had a challenge though, how can they give American consumers the power they crave, but at a price they can afford?

After multiple ideas, Toyota eventually decided to adapt a smaller 2.0 L engine to keep the cost down. Despite using a smaller engine, Japanese engineers worked some magic and pushed every ounce of power out of this 2.0 L engine. This engine would eventually evolve to the 2JZ, and to this day is considered one of the most powerful 2.0 L engines in existence. supra engine

This one-of-a-kind engine combined with a sleek body design, rivals the Mustang or Camaro of 1960s American sports car fame. It is because of these features that the Toyota Supra became a legacy. Toyota was able to give car buyers the power they craved at only a fraction of the cost, compared to similar cars in its class. The Supra was ahead of its time and many car enthusiasts agree that it set the standard of modern sports cars today.

Rise to Superstar Status 

Despite its popularity, the Supra’s original design still had much to improve upon. With the turn of the millennium fast approaching, consumers were looking for a sleeker design and a symbol of status. As such, during this time, many people across the world worked hard to design a car that was sleeker, faster, more affordable, and (most importantly) more efficient.

Toyota Supra’s Iconic Design

In 1990, the vehicle went from cult status to superstar relatively overnight with the release of the 4th generation of Supras, designed by Isao Tsuzuki. The Supra was to be the sports car of the future with traditional features modern car buyers come to expect, with manual or automatic transmission, power windows, power locks, cruise control, special door trim with door pull straps, an optional sunroof, and many other standard features. 

supra listingCome See The Supra’s Legacy for Yourself 

Although the last Supra was made in 1998 and the line was officially discontinued in 2002, today, car enthusiasts such as Donut Media in his series, Up to Speed, remember the famous car as being both an inspiration for the sports car movie franchise and for changing the way Americans originally thought of the ideal sports car. It is featured all over at car shows and in movies and video games. If you are curious to see what this legendary car is like for yourself, come by for a test drive and see a great piece of 90's automobile history before it’s gone.

Toyota Supra Updates

As of now, rumors are spreading that the car will officially make a comeback at the North American International Auto Show in Detroit, Michigan in January 2019. Whether or not this car really will make a comeback, we'll just have to wait and see. 

Collierville Auto Car Experts
Collierville Auto Car Experts
At Collierille Auto, we are true car experts with decades of knowledge and experience. Let us guide you through the ins and outs of the car buying journey. Your ride is waiting, and we're here to help you find it!

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